as Director

"Café Racer" is a coffee maker for companies designed in the style of a motorcycle. Therefore, a concept of car advertising was chosen from the front, where the shiny parts of machine are shown in large zoomed-in parts and the viewer is not yet able to realize,  that it is a coffee machine. The impression is additionally reinforced by a motorcyclist in full clothing. The racer drinks an espresso, turns to the real motorcycle and drives away. Switching between a motorcycle-style coffee maker and a motorcycle is unobtrusive and subtle with slow camera tracking, yet it becomes clear that it was initially a coffee maker. In the final scene, the light of the motorcycle brushes over the logo of the coffee machine and stops on it.